Web Analytics

It is the way of analyzing the behavior of visitors to a Web site. Web analytics is important for a business in order to attract more visitors, retain them or in getting new customers for goods or services.

There is a lot of data you can collect about the way people interact with your website. For example, you can track overall visits, the pages users spend the most time on, which sites led them to your site, and more.

There are a lot of parameters that have to be tracked. However, these five are a great place to start.

1. Overall Traffic

When we talk about web traffic, we refer to the number of visits your site gets over a specific period of time. This number is significant because it tells you if your website is getting the attention it deserves.

2. Bounce Rate

When someone visits your site and leaves without viewing a second page, we call that a ‘bounce’. The percentage of those visits you get measured against your overall traffic makes up your bounce rate.

3. Traffic Sources

In most cases, first-time visitors will find your website via links instead of typing in your URL. The pages that link to your site are your traffic sources, and we can usually break them down into four categories:

• Search engines
• Links from other sites
• Visits from email campaigns
• Links from social media

With web analytics, you can easily monitor your traffic sources and adjust your strategy accordingly. For example, if you don’t see much traffic from search engines, you know you have to revise your keyword strategy.

4. Desktop vs. Mobile Visits

It might not come as a surprise to learn that mobile traffic is now fully adopted by many web users. In fact, it overtook regular desktop traffic a while ago, which means it’s essential for your website to offer a strong mobile experience.

5. New and Returning Visitors

Ideally, you want people to keep coming back to your website over and over again. We call those users ‘return visitors’ (and they’re the best!), but you can also think of them as your core audience.

However, if it’s below 20%, this means your website isn’t as engaging as it could be.