Online Reputation Management

Online Reputation Management (ORM) can be defined as monitoring, addressing or mitigating SERPs (search engine result pages) or determining online media and Web content. It is important for companies to track how someone or something is perceived or evaluated based on an internet search.

Online reputation simply is your reputation and or your company’s reputation. In this digital world, there is nothing that is protecting you from critics and their criticism anymore. This is kind of good from a freedom of speech point of view and bad if your company has been defamed or attacked.

The world of online reputation will evolve in the coming years, till then

1. Be well respected
2. become radically transparent
3. Make sure what they are talking about you
4. React politely and quickly
5. Addressing criticism is necessary
6. Make Google page 1 as your business card
7. Understand your Cons
8. Attack your illegitimate attackers