Branding

The concept of a brand is a general idea with an abstract meaning behind it is the working which in its true essence and character gives consistency to the brand and curates a distinctive identity in the market and in the minds of the consumers.

Over 90% of small-business owners differentiate themselves from the competition by having a unique brand. Over 50% of them also believe that branding key to attracting new business. To understand these better let’s ask a question What dose big brands as Apple & Coke do? And how can a small-business owner use the techniques as a source of inspiration?

These techniques will give your business an ability to increase both its prices and its sales (yes! that’s right, both at the same time!). The brand is your business’s most valuable assets and the one which has the most impact on your financial bottom line.

Once your customers have used your product or service, how do you as a brand want them to describe their experience? Let’s say for a restaurant point of view, what do you want the customer to say?

Keeping a promise is what sets you apart and keeps you ahead from your competitors in other words that “Do something more than what everyone else is doing”. For example, To find a way to maximize the number of customers served in one evening. The margin per individual customer can be reduced so that the number of customers can make up for it.

Anything and everything that is on your marketing material – right from the colors of your logo to your website text – has to be developed as a function of this promise. What you state on Facebook or LinkedIn must be lined up with this message, as must the decoration of your premises.

At this stage, Brand becomes central to all the advertising campaigns. What’s more, ads will be even more effective, since the business has a clear message to convey.

Once you know how a brand is getting visualized, then the business needs to be organized based on the visualization and with the communication of the promise, you must be consistent at all times. For example, Apple is recognized for developing products that are both exquisite and creative: it can’t stand to dispatch another mobile that is ugly or another tablet that is innovatively behind, because that would mean breaking the promise Apple has made to its customers.

The idea behind a Brand is to develop trust. Consistency is often the hardest part, but the one with the greatest rewards.