Keywords Research

The Process of finding words and expressions that an individual can use in a web search with an objective of optimizing content around those terms and ranking for those terms in search engines. Keywords resemble a compass for your SEO campaigns: they reveal you where to go and whether or not you’re making any progress. Keywords researching is done to understand the thoughts, fears, and desires of the target market/audience. This, in turn, gives an insight into what customers/visitors are looking for… in the exact words and phrases that they use.

This provides a specific search result that can help a business answer questions like:

• What are people looking for?
• How many people are looking for it?
• In what format do they want that information?

It’s also important to understand that entire websites don’t rank — pages do. It is often seen that homepages are ranking for many keywords, however, for the majority of the websites, this isn’t usually the case. Websites usually get more organic traffic to pages rather than the homepage, that is why it’s necessary to diversify web pages by optimizing them uniquely for valuable keywords.

1.Informational

The visitor needs information, such as the name of a band or the height of the Burj Khalifa.

2. Navigational

The visitor wants to go to a particular place on the Internet, such as Facebook or the homepage of the NFL.

3. Transactional

The visitor wants to do something, such as buy a plane ticket or listen to a song.

4. Commercial

The visitor wants to compare products and find the best one for their specific needs.

5. Local

The visitor wants to find something locally, such as a nearby coffee shop, doctor, or music venue.

Google has a wide range of result formats that can serve up depending on the query used, so while targeting a keyword, look to the SERP to understand what type of content is needed.