Conversion Rate Optimization
A conversion rate in simple words can be defined as the percentage of visitors who complete a specific task (e.g. Register Or Purchase Or Download), as targeted by the website owner. Conversion rate optimization (or website optimization) came into picture with the rise of e-commerce marketers in a desperate need to improve their website’s performance. With the increasing competition during the early 2000s, website analysis and better user experience became a key component for internet marketers.
Internet marketers have experimented with anything and everything possible starting right from the website design, content variations to layouts, text, deals, and pics that can perform online. As the optimization needs accelerated optimization for conversion became key aspects for all digital marketing campaigns. In today’s world where the internet and its associated services have become a basic need without an optimized conversion rate, an online business has no future.
CRO Strategy Can Include
CRO Consultation
It’s extremely important that a business owner and its digital marketing team have clarity about their goals, KPIs, targets, and other data points. This will help in building a strong foundation for their online success.
Analytics Audit & Setup
Once you are set up, installed and online next is the analysis. An analysis is not just about collecting all the data but it is about collecting the correct data and figuring out what is the problem that a user is facing.
Data Collection & Analysis
Once you have sufficient data it needs to be effectively divided under different heads and analyzed to identify the issues to make necessary changes.
A/B Testing
Improve once the conversion rate is a consistent process that requires testing and analyzing the changes in different elements of the website. Our team of experts will set up and run tests to provide analysis.
CRO Roadmap
For a better understanding, each plan has a 3-month road map associated with it so that you have a clear understanding of what is being done and how it is being done.
Customer Journey Mapping
By making your website the right type of user-friendly all the unwanted and distracting elements have been removed. As such the emerging need of the user has been converted into a successful purchase.
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